Content Guidelines

Written By Catalin Fetean

Last updated 12 months ago

The NXT Star Program requires high-quality, engaging content that aligns with NXT’s messaging and branding while still allowing influencers to showcase their unique voice. Below are the content types, guidelines, and examples that influencers can use.

1. Acceptable Content Types

  • Explainer Threads: Detailed Twitter/X breakdowns about how NXT works, why it matters, and the problems it solves.

  • Short-Form Videos (30-90 seconds): TikTok, YouTube Shorts, Instagram Reels explaining key concepts.

  • Infographics & Carousels: Visual representations of NXT’s impact compared to traditional systems.

  • Memes: High-quality, relevant memes that educate or spark discussions.

  • Blog Posts & Articles: Longer deep dives into NXT’s tokenomics, liquidity models, or industry impact.

2. Content Guidelines & Best Practices

To maintain quality and consistency, all content must align with the following guidelines:

Keep It Engaging:

  • Use simple, clear language—NXT is breaking down complex trade finance, not making it harder to understand.

  • Make it relatable—explain how NXT affects real users, not just institutions.

Stay Accurate & Fact-Based:

  • Avoid making false claims about guaranteed profits, unrealistic token price projections, or misleading timelines.

  • If referencing NXT features, ensure they are live or officially announced.

Maintain a Professional Yet Authentic Tone:

  • We encourage creativity, but don’t post low-quality or meme-only content that lacks substance.

  • Your audience follows YOU—make sure your content fits your own personal brand.

Use Official Branding Assets:

  • Influencers must use official NXT logos, colors, and visual assets available in the Content Kit (Google Drive link).

3. Content Examples

Below are examples of content types that would perform well in the NXT Star Program.

Explainer Thread Example (Twitter/X)

1/ "Why NXT is Fixing the Biggest Problem in Global Trade" 1/ Everyone talks about RWA, but few understand how on-chain finance is revolutionizing trade. Let’s break it down. 👇

2/ Trade finance is a $7 trillion market, but most businesses can’t access capital easily. They rely on slow, bank-dependent processes that kill growth.

3/ NXT changes this by turning invoices into on-chain liquid assets. Instead of waiting weeks for payment, businesses can access instant financing.

4/ This isn’t a theory. It’s already happening. Let’s go deeper into how it works…
(Continue with key points and include a call-to-action.)

Short-Form Video Example (TikTok/YouTube Shorts)

Title: "How NXT Solves Liquidity for Global Trade"

Video Breakdown:

  • Intro (5 seconds): “Ever wondered why businesses struggle with cash flow? The problem is trade finance. Let me show you how NXT is solving this.”

  • Main Content (30-60 seconds):

    • Show visuals of slow traditional trade finance vs. NXT’s instant liquidity model.

    • Explain how tokenized invoices work.

    • Mention how both businesses and liquidity providers (investors) benefit.

  • Outro (5 seconds): “If you’re not paying attention to NXT, you’re missing the next big wave in on-chain finance.”

Meme Example

Before NXT vs. After NXT (Side-by-Side Meme Format)

  • Before: Business waiting 90 days for invoice payment, bank delays, hidden fees.

  • After: Invoice tokenized instantly, liquidity available on-chain in minutes.
    Caption: “The moment businesses realize they don’t have to wait months for cash flow anymore. #RWAFinance #NXT”